The symbol of the shield is borrowed from the Coat of Arms of the House of Mewar registered with the College of Arms, London U.K. in the late 19th century.
The three tiers of Chhatars are borrowed from Mewar Adhipati Parmeshwaraiji Maharaj Shree Eklingnath ji. These are placed within the shield to denote the divine protection in the form of an umbrella. The logo signifies the custodianship of royal heritage, culture and traditions of Mewar. They express commitment of all the businesses under HRH Group of Hotels.
The mission of the HRH Group of Hotels is also to communicate meaningfully to all its commitment through hospitality to Eternal Mewar.