Aashka - Souvenir and Lifestyle Boutique, The City Palace and Shiv Niwas Palace conceptualised by Ms. Bhargavi Kumari Mewar of Udaipur, is a unique collection of goods designed for today, inspired by Udaipur and its distinct style of art and craft. A luxury lifestyle store from where one can take with them a memento of their joyous trip to Udaipur, Mewar.
Aashka a souvenir and lifestyle boutique, the brain child of Ms. Bhargavi Kumari Mewar of Udaipur opened at Manek Chowk, The City Palace in 2006. After its resounding success Aashka has now opened a second outlet at Shiv Niwas Palace and third one has been opened at the Shikarbadi Hotel in 2009. The boutique stocks a range of life style products made by local crafts people that are associated with Mewar and its history as well as artefacts specific to the region.
New to Aashka is a collection of Amrapali jewellery handpicked by Ms. Bhargavi Kumari Mewar of Udaipur. Established in 1978, Amrapali is synonymous with fine hand crafted jewellery made of gold and silver. They are the only indian jewellery designers to present their collection at the yearly fashion weeks in Milan and New York.
Aashka also now stocks a collection of silk kurtas, jholas and cushions covers from ‘Sadhna’. Specially selected by Ms. Bhargavi Kumari Mewar of Udaipur, these items are made by local women participating in a training scheme to develop craft skills. ‘Sadhna’ is one of Seva Mandir’s projects working with rural and tribal people in and around Udaipur.
Constantly working on new ideas for this unique boutique, Ms. Bhargavi Kumari Mewar of Udaipur continues to develop innovative lines including fine textiles and stationery. She will also be introducing a range of organic products and a selection of beauty products from Forest Essentials.
Aashka has two outlets:
Aashka: The City Palace, Manek Chowk, Udaipur. Ph:(0294) 2423485
Aashka: Hotel Narain Niwas Palace, Kanota Bagh, Narain Singh Circle Road, Jaipur. Ph:(0141) 2569853-55
In keeping with her impeccable foundation, Ms. Bhargavi Kumari Mewar of Udaipur says of her boutique –
"The premise behind this unique and its products is to be synonymous with elegance and uncompromising individuality the world over."